People who find themselves on a different path, either by choice or by circumstance. The exceptions to the rules that others aren’t interested in serving. Those are the ones we want to back, in everything we do.
For the next three years, that means becoming the go-to insurer for people who are new to the UK. A huge cohort of people that the industry is not set up to support.
Not only do we cater for their immediate needs (fairer, cheaper prices), we also go above and beyond to make them feel seen and heard in everything we do.